ARCH employs design thinking and creative problem solving strategies in all areas of design creation, styling, retail, branding and lifestyle. Intellectual and innovative dimensions in fashion learning are explored through design knowledge, skills and understanding of form, silhouette, material, texture, colours and processes to create innovative, sustainable and responsible fashion. The Fashion Department prepares the students to establish their own space in this complex, ever evolving and growing industry and professionally handle the challenges distinctive to it.
The Indian fashion and textile industry is set for strong growth, buoyed by strong domestic consumption as well as export demand. According to a report by the India Brand Equity Foundation, the apparel market in India is estimated to grow at a Compound Annual Growth Rate (CAGR) of 11.8% to reach US$ 180 billion by 2025. Rising globalization and consumerism are encouraging the fashion industry to explore the broadest contexts and applications of the field.