FDCI announces ‘India’s first-ever digital fashion week’

Posted on May 28, 2020 by Pahal Design in New Updates

The future of fashion is digital – this is a sentiment that has been shared many a times recently with fashion designers across the world stressing on the need to go digital to revive businesses post COVID-19. After prominent fashion events were cancelled or got postponed due to the coronavirus outbreak, it was announced this month that Milan and Paris Fashion Weeks will go digital. Closer home, the Fashion Design Council of India (FDCI) made an announcement of ‘India’s first-ever digital fashion week’ on Sunday. Though, India Couture Week was scheduled to take place in Delhi in July, FDCI has not shared details if the ‘digital fashion week’ will be the couture show or not. “We confirm that our upcoming fashion week will be in a digital format. This is the time to reinvent the wheel and reset the button and digital is the demand of the day. We are still working on the details of the digital fashion week and we will be sharing them as soon as we have a final plan,” says Sunil Sethi, Chairman, FDCI. A source adds that the ‘digital fashion week’ is being planned in the month of August, “hoping that the situation will improve by then.”
Meanwhile, the Men’s Milan Fashion Week, which was set for June, will be postponed to mid-July and presented in purely digital format with photos and videos, say reports. According to the report, Italy’s Camera Nazionale della Moda Italiana (CNMI) announced the first “Milan Digital Fashion Week”, saying that brands will present men’s spring/summer 2021 collections and men’s and women’s pre-collections on a digital platform, with photo and video content organised in a calendar with slots for each label. The move was taken to help companies reach out to buyers and promote their brands without person-to-person contact that risked spreading the coronavirus anew. 
According to the Fédération de la Haute Couture et de la Mode, Paris Fashion Week is all set to take place from July 9 to 13, which will be held in a video format.