Indian Institute of Art and Design (IIAD)

Courses offered at IIAD

Courses Offered – Under Graduate Level

B.A. (Hons.) Fashion Design
The Fashion Design Programme celebrates each student’s ideas, experiences and uniqueness. A wide range of teaching and learning strategies are used to effectively impart knowledge and skills pertaining to the Fashion Design ecosystem, encouraging students to explore their artistic and technical skills in an industry valued north of $3 trillion globally.
The teaching-learning philosophy is based on the concept of project-based learning where students are trained in ‘the approach’. The projects, thus woven into the curriculum across the programme, help students understand the importance of sustainability and ethical fashion practices besides the core competencies of a good fashion designer.
Students graduating from the programme will be able to use design thinking and creative problem-solving strategies to create appealing, sustainable and responsible fashion for a rapidly evolving industry.

B.A. (Hons.) Communication Design
The BA Communication Design programme is delivered through a mix of project work, group work, lectures, seminars and assignments. The programme nurtures the individualistic streak in all students and encourages a culture of ‘learning by doing’, which enables and challenges them to develop and evolve their own creative process. This is further instilled in the students by following a ‘project based approach’ rather than a purely theoretical one. The communication design programme does not offer separate specializations and instead exposes students to all the fields that fall within the domain. This makes the students multidisciplinary thinkers. However, the students can position themselves as specialists in a desired field through a careful selection of their projects.

Students learn in a studio environment which forms the fulcrum around which the entire teaching learning philosophy is based. The programme concludes with a Major Design Project in the last semester of the final year, this is an amalgamation of the specialisation and is defined by the student’s own path as a future designer.

B.A. (Hons.) Interior Architecture and Design
The Interior Architecture and Design programme provides a multi-disciplinary approach to transforming existing spaces and places.  In increasingly Urban Environments, the emphasis on the design and working of a building, inside out, has gained tremendous importance. The programme focuses on examining existing structures and transforming their interior through relevant design interventions and renovations.
The Interior Architecture programme focuses on spatial design and detailing, adaptive reuse and retrofitting as well as architectural addition and refurbishment. It also addresses a wide range of spaces, from domestic to retail, institutional to  commercial and set/production design to issues of conservation. A deep understanding of the Built Environment, it’s fundamental principles and economics, along with technical aspects of services and construction lie at the core of the programme.
The Interior Architecture course at IIAD is envisioned to allow students to become critical thinkers and self-reflective design practitioners, by providing them with a multi-disciplinary, intellectually rigorous and learner centric environment.

B.A. (Hons.) Fashion Business Management
The BA (Hons) Fashion Business Management programme has been designed to help students diagnose fashion trends and retail consumer cycle in light of social, technological, political and economic influences. The programme promotes creative thinking within a commercial context as the students learn to deconstruct successful fashion business models to understand how they thrive in the customer-centric world. This helps them acquire detailed insights on marketing and promotional strategies backed by market intelligence that eventually communicate an orchestrated brand experience.
The students learn how to be sensitive to consumers’ needs by leveraging research methodologies and studies that gauge trends consumers are ready for. While working on multiple projects and case studies, students get valuable insights into product sourcing, product costing and pricing, facets integral for profitably sustaining a mammoth industry such as Fashion. Due emphasis is also laid on fashion buying, merchandising, forecasting, management strategy, public relations, marketing and branding in the domestic and international business context. Students also gain valuable experience in the research process such as definition of the problem, search & collection of relevant data, analysis of the data and drawing conclusions.

Courses Offered – Post Graduate Level

M.A. Fashion Design
The postgraduate programme is tailored to nurture the creative and conceptual knowledge of graduates who seek to pursue a career path in Fashion. Design development, experimentation, textile manipulation and garment prototyping are pivotal facets that students will be exposed to. With a strong emphasis on research, the course-specific projects and student-work inculcate a thorough understanding of contemporary ideas and issues in the fashion industry such as sustainability, ethics, better production practices, and cultural identity. Simultaneously, students also develop an awareness and sensitivity towards indigenous practices, traditional techniques and local identities.
In order to meet the challenges of the fashion industry, students are given detailed insights on professional project development, collection development, marketing, business intelligence and personal branding. The programme enables students to navigate the terrain of Fashion equipped with their individual creativity, vision, personal expression, critical evaluation and intellectual ability.

M.A. Fashion Business Management
Students of the Postgraduate programme in Fashion Business Management will explore and evaluate new fashion markets, products and trends from a commercial and strategic perspective. The Course Team will provide detailed insights on differentiating Luxury from Mass fashion; Haute-Couture from Ready-to-Wear besides understanding apparel, accessories and footwear as fashion business units. In order to promote and communicate the brand well, students will be trained to identify key success factors of a fashion venture. Intensive modules and projects enable deeper understanding of a product’s life-cycle – from concept to production which is followed by marketing and sales.
During the programme, the graduates develop an understanding of the key role played by brand management and marketing in fashion using traditional and new media. The programme enables a sound understanding of customer expectations, market trends, brand loyalties, services and pricing models in addition to delivering an effective customer experience. Students will also analyse how a brand’s image must be aligned with the distribution channel and brand/product portfolio for its success.

Eligibility to Apply

For Undergraduate Programmes

Candidates who have passed their Class XII Examination (or equivalent) in any stream (Science, Commerce, Humanities or Arts) are considered eligible to apply. Those who are appearing for their Class XII Examination in the current academic year or are awaiting their results may also apply.
IIAD accepts students from any of the below listed Boards of Education:

1. Central Board of Secondary Education (CBSE)
2. Indian Certificate of Secondary Education (ICSE)
3. Indian State Boards
4. National Institute of Open Schooling (NIOS)
5. International Baccalaureate (IB)
6. Cambridge International Examinations (CIE)
7. Or any other approved National or International Board of Education

For Postgraduate Programmes

Candidates who have passed their Undergraduate Examination (or equivalent) in any discipline from a recognised Institute or University may apply. Those who are appearing for it in the current academic year or are awaiting their results may also apply.

Number of Seats

UG

• B.A (Hons.) in Fashion Design  – 60 seats
• B.A (Hons.) in Communication Design  – 60 seats
• B.A (Hons.) in Interior Architecture and Design – 60 seats
• B.A (Hons.) in Fashion Business Management – 30 seats

PG

• M.A in Fashion Design – 30 seats
• M.A in Fashion Business Management – 30 seats

Admission Process

Online Application
Candidates who wish to apply to the undergraduate programmes can submit their Application Form along with necessary documents by registering themselves at IIAD’s Online Application Portal https://www.applytoiiad.com
Offline Application
Alternatively, interested candidates can visit the IIAD Campus, collect the Application Form and submit it along with necessary documents to the IIAD Admissions Office.

Application Fees

An Application Fee of INR 2,000 must be paid at the time of submission of the Application Form.
On successful completion of the Application Form, candidate shall receive an acknowledgement email from the Admissions Team with all the relevant information

Fee Structure and Scholarships

Fee Structure
Please refer to the link below for the updated Fee Structure of IIAD
https://www.iiad.edu.in/admissions/#fees

Scholarships
Students who successfully complete the iDAT / iMAT Entrance Test will be eligible to apply for the Scholarship. The Scholarship form will be made available along with the offer letter.

Examination Pattern

Due to the ongoing COVID -19 Pandemic the iDAT/iMAT will now be ONLINE. Please read the details below carefully.

For Undergraduate programmes: The IIAD Entrance Examination comprises the following parts/rounds based on the programme of interest.

For Fashion Design, Communication Design, Interior Architecture & Design Applicants: iDAT – IIAD ONLINE Design Aptitude Test

• ONLINE TEST

IIAD’s ONLINE Design Aptitude Test assess the applicants’ logical reasoning, creative thinking and visual aptitude. The duration of the exam is 2 hours 30 mins.

Fashion Business Management Applicants: iMAT – IIAD ONLINE Management Aptitude Test consists of

• Part A – Online Test
• Part B – Online Personal Interview

IIAD’s Management Aptitude Test (iMAT) assess the applicants’ language, logical reasoning and analytical thinking. The duration of the exam is 2 hours. Students who appear for the Online iMAT must also appear for an Online Personal Interview. After the test, an email invite with the Date and Time for the Online Personal Interview will be sent to the candidate.

For Postgraduate programmes: The IIAD Entrance Examination comprises the following parts/rounds based on programme of interest.

For Fashion Design iDAT – IIAD ONLINE Design Aptitude Test

• Part A – Online Test
• Part B – Online Personal Interview

iDAT is IIAD’s Design Aptitude Test which assess the applicants’ logical reasoning, creative thinking and visual aptitude. The duration of the exam is 2 hours 30 mins. Students who appear for the Online iDAT must also appear for an Online Personal Interview. After the test, an email invite with the Date and Time for the Online Personal Interview will be sent to the candidate.

For Fashion Business Management Applicants: iMAT – IIAD Management Aptitude Test

• Part A – Online Test
• Part B – Online Personal Interview

iMAT is IIAD’s Management Aptitude Test which assess the applicants’ language, logical reasoning and analytical thinking. The duration of the exam is 2 hours. Students who appear for the Online iMAT must also appear for an Online Personal Interview. After the test, an email invite with the Date and Time for the Online Personal Interview will be sent to the candidate.

The Sample Papers can be obtained upon successful completion of the Application Form.

Why IIAD?

IIAD follows these five pedagogical approaches for acquisition of right skills and knowledge to become creative leaders:

1. Learner Centric Curriculum: At IIAD, we put ‘you’, the learner, at the centre of the process. The ownership is placed in the hands of the learner – we inculcate an inquiry-based approach. In an open-ended studio environment, students get ample opportunities to develop their perspectives. This enables you to develop awareness of yourself and the world, inspiring you to discover your individual expression.
2. Project Based Learning: This is an enquiry-based learning approach in which students acquire deeper knowledge through carefully crafted real time projects. This ensures that concepts and skills are not learnt in silos but in an integrated manner. The projects put students on a journey of discovery that involves asking relevant questions, developing and adopting strategies to find answers, validating and revising the findings, and finally arriving at the understanding.
3. Thinking Through Making: Students are encouraged to think through making, bringing cognitive processes together with action. IIAD is equipped with digital labs and 3D workshops, where students can do practical, hands-on experiments. The studio environment merges into these workshop spaces, providing a seamless interface between thinking and making.
4. Interdisciplinary Approach: At IIAD, you learn from specialists from varied fields and also from your peers who are studying in different courses. This exposure provides the IIAD student a broader understanding of how inter-disciplinary thinking influences design solutions. It also helps the student recognize biases, tolerate ambiguities and shapes their critical thinking.
5. Industry Interactions: At IIAD, introduction into professional design practice begins early. You become industry-ready through various interactions, master classes, live projects and internships, all of which are an integral part of our learning methodology. The two major Learn On-site internships for 8 + 16 weeks initiate you into industry practices, ensuring you graduate with a resume, not just a degree.

USP’s of IIAD

International Degree Awarded To IIAD Students

Kingston University, London awards the degree for the undergraduate and postgraduate programs offered at IIAD, Delhi. This degree is equivalent to the one awarded to the students at the London campus of Kingston University.

Collaboration With One Of The Leading Design Schools In The World

IIAD is the only international collaborator of the premier Kingston University , London for design education in India. Kingston University has been listed among the best Universities in the UK by the Times Higher Education World University Rankings.

State-Of-The-Art Campus As Per International Standards

The infrastructure at IIAD emulates the best practices of designing colleges around the world. The state-of-the-art campus , spread across 75000 square feet , reflects the dynamic needs of design students, with cutting-edge technology poised to deliver world-class design education.  The facilities like Material Workshop, Garment construction lab, Photography Lab , Mac Labs , Studio Spaces  etc. are in sync with the teaching learning philosophy of the institute.

Studio Based , Learner-Centric Curriculum

IIAD’s learner-centred curriculum and pedagogy is one of the most unique propositions of the Institute. At IIAD, project-based trans-disciplinary modules are facilitated in collaborative studio spaces that encourage experiential learning, where students ‘learn by doing’ and ‘think with their hands’. The learning studios are designed to affirm the students’ identity and accommodate different learning trajectories.

Acclaimed Artists And Designers As Faculties

The programmes at IIAD are taught by distinguished names from the Industry. The faculty pool at IIAD comprises of renowned practitioners in their respective fields, who bring unmatched expertise to the IIAD learning ecosystem and equip students with the required skills and aptitude. 

Industry Connect

Industry interactions and Live Projects are an integral part of learning at IIAD. This ensures that our students see design from multiple perspectives, with varied approaches and also as applied to real life. Students of IIAD have worked with over 60 companies as Interns— exploring myriad domains such as fashion designing, branding, motion graphics, UX/UI design, fashion merchandising, styling, interior working drawings, lookbooks, renditions, space designs and more.

Strategic Location

IIAD is a contemporary design institute nestled in New Delhi, a city regarded as India’s epicentre of arts, culture, design and business. The IIAD campus is situated in Okhla Industrial Area, which is synonymous with small scale and handloom industries in the region. The close proximity of the Institute to these Industries helps students access knowledge and build experiences beyond the confines of the studio spaces.

Institutional Memberships

IIAD as an Institute is dedicated towards devoting time and energy to the cause of a   sustainable industry through robust industry associations. This makes IIAD a proud member of the leading associations such as the Confederation of Indian Industry (CII), Fashion Design Council of India (FDCI), Association of Designers of India (ADI) and Institute of Indian Interior Designers (IIID).

Career Opportunities

Career Opportunities in Fashion Design – Profiles

• Fashion Designer
• Fashion Merchandiser
• Buyer
• Fashion Stylist
• Fashion Journalist
• Fashion Illustrator
• Fashion Photographer
• Fashion Consultant
• Fashion Publicist
• Costumer Designer
• Pattern Maker
• Fashion Forecaster
• Visual Merchandiser

Career Opportunities in Fashion Design – Profile Descriptions

Fashion Designer
A fashion designer conceptualises innovative clothing lines, creating mood, shape and trend boards and sketching detailed drawings. They also coordinate with various vendors to source the fabric and other embellishments required for completion of the final garment. Apart from the design team, fashion designers also work closely with fashion forecasters and marketing professionals to begin working on designs at least two seasons ahead.
Fashion Merchandiser
Fashion merchandising involves managing design teams and coordinating between the sales and production teams to ensure the business functions smoothly. A fashion merchandiser is involved in analysing sales, tracking production costs, formulating sales & marketing strategies, fashion trends and consumer purchase trends. Fashion merchandisers work closely with visual merchandisers to plan and implement the store layout and display.

Buyer
A buyer is someone who helps a brand understand the customer’s psyche and gauge their buying behaviour by drawing insights from sales reports, market trends and competitor activity. Based on this analysis and the concept or a particular theme for the designer’s collection, the buyers source the actual fabric, garments, accessories and other merchandise to be placed on the rack. Developing and maintaining strong relationships with suppliers and key stakeholders in the industry is one of the core responsibilities towards paving the brand’s growth in the industry. The seasonal delivery forecast reports compiled by a buyer help the marketing and commercial teams to take necessary actions towards maximising the season’s results.

Fashion Stylist
A fashion stylist is tasked with creating a ‘perfect look’ for the client by choosing the right outfit that is in tune with the current trends and compliments their personality. Fashion styling as a career prospect is rather exciting and there are many options to branch out into for e.g. editorial styling (styling for fashion photo shoots), celebrity styling or even brand consultancy. Fashion stylists travel extensively and study the global fashion capitals to spot and predict the various fashion trends. They research fabrics, accessories, design and body types and help assemble the perfect look for their client. In case of editorial styling, a major task would be to interpret the editor’s photo shoot description and weave a fashion story around it is.

Fashion Journalist
There are an array of options to choose from in Fashion Journalism : fashion writer, fashion editor, fashion critic and fashion blogger. A Fashion Writer is required to write fashion features for print publications (newspapers, magazines), online publications (blogs) and media (advertisements, TV). Being a Fashion Editor, would involve working with various fashion publication houses and overseeing the creation, development and presentation of the content that goes out in print or online media. A Fashion Critic is usually involved in reviewing, assessing and communicating an opinion on current designs and fashion trends.

Fashion Illustrator
Fashion illustration is an energetic and creative field wherein the artist expresses an idea or a concept through an illustration, a drawing or a painting. Fashion illustrators either work for a fashion designer or for a client interested in showcasing fashion and/or related products. They are tasked with creating basic drawings/sketches of the clothes made by designers or could even be assigned a project wherein your eye-catching illustrations would be turned into prints or composed into books as pieces of art.

Fashion Photographer
Fashion Photographers are skilled professionals who translate the designer’s artistic vision of their apparel and accessories into memorable and aesthetically appealing photographs. Depending upon the nature and scale of the project a fashion photographer would be collaborating with a range of fashion professionals like designers, models, hair stylists, makeup artists, lighting experts and fashion stylists amongst others. A sound understanding of technical elements of photography like lighting, composition, sharpness and an awareness of fashion and photographic trends would help you get your foot in the door. Fashion photography does not end with taking good pictures, rather extends to the stage where the digital images are edited with the help of sophisticated software to meet the client’s brief and requirements.

Fashion Curator
A Fashion Curator is a professional who is entrusted with the task of assembling, cataloguing and displaying contemporary fashion in museums, public galleries or live exhibitions related to fashion. Fashion curators possess an in-depth knowledge of the history of fashion as well as the fashion landscape in contemporary society. This job is highly research oriented and calls for extensive primary research, secondary research, as well as quantitative, qualitative and visual research methods. Curators also spend a fair majority of their time in analysing, evaluating and interpreting the various research findings.

Fashion Publicist (Promotion and PR)
Being the public relations representative of the client, it is the task of a fashion publicist to get the word out about the client in creative and attention-grabbing ways, ideate and execute promotional events to garner positive media coverage and effectively liaison between the client and media. A fashion publicist would also be creating press releases and keeping a database of the client’s images to be used in media kits/press releases, working with editors, designers, customers, retail stores and fashion houses. Averting crisis situations, reputation management and consistently steering the client’s image in the positive direction would feature as one of the key aspects of a publicist profile. With companies growing conscious of their public image, pursuing a career in Fashion PR seems like an extremely lucrative option.

Fashion Consultant
Fashion consultants are domain experts who offer professional fashion advice to clients such as retail clothing stores, big brands, consulting firms, celebrities or even public figures. A fashion consultant styles clothes for magazines, catalogues and television shows or even help launch brands. They are also involved in  the curation of a specific brand image for the client which calls for a good understanding of retail brands, styles and fits.

Costume Designer
A costume designer has extensive knowledge of fashion, history, art and design combined with a keen interest in historical costuming. A good grasp over pattern making, draping, textiles and drafting will help you set foot in the industry. During the process of designing, you would be consulting and collaborating with other creative professionals like the director, script writer, set designer, lighting designer, art director, make-up artists and hairstylists. Costume designers also attend fitting sessions and dress rehearsals to ensure the costumes fit the character well and complement the set design, costume designers also attend fitting sessions and dress rehearsals.

Production Manager
Owing to the global and dynamic nature of fashion, production managers play a pivotal role in the smooth operation of the entire production process and supply chain. For a fashion house to run a profitable business, the production, outsourcing, quality control, pricing and delivery lead time needed to work in tandem, and this comes under the purview of the production manager. This profile is key to establishing efficient production processes that result in an innovative and highly marketable fashion collection; one that perfectly reflects the fashion trends and consumer demands in the existing market.

Draper
Draping is an integral part of the fashion design process that involves transforming two-dimensional patterns (flat pattern making) into three-dimensional models that can then be used for making finished garments. It is done by positioning and pinning fabric onto a dress form and developing a desired structure of the garment. This technique serves as an ideal way to realise a designer’s ideas and create new silhouettes particularly in haute couture (high fashion) and bespoke fashion. Draping the garment helps the designer visualise the fabric flow, drapes and body fit, thereby, facilitating necessary alterations to the design with ease. This is a highly skilled profession and requires a sound understanding of design concepts, pattern making and sewing.

Pattern Maker
Pattern making is a highly technical field that involves converting flat fabrics (2 Dimension) into patterns that are then joined together to form a complete garment (3 Dimension). A patternmaker created a blueprint/master design to be laid out on the fabric as well as samples for each size with clear markings, fabric and sewing specifications. While working on developing a specific pattern, a patternmaker would be working in tandem with the design team and ensuring the collection hits the stores on time. A pattern maker also needs to determine a layout that would help minimise fabric wastage to the best possible extent.

Fashion Forecaster
Fashion forecasts helps a design team base their decisions on sound fashion knowledge and actionable forecasts. The prediction includes fabrics, colours, accessories, prints, graphics, styles and everything else that influences fashion. Apart from determining the future fashion trends, fashion forecasters are also involved in making detailed reports on their fashion projections and consumer trends. The prelude to forecasting fashion trends includes understanding the history of fashion and trends, scanning the mainstream market, spotting key trends across streets, stores, runway and trade shows and surveying myriad fashion publications and collections too. Predicting trends can span across haute couture, ready-to-wear and high street fashion segments.

Visual Merchandiser
Visual merchandising has carved its niche as an indispensable marketing tool in the fashion industry and the impact reflects directly upon the sales and profitability figures of the brand. A visual merchandiser is tasked with augmenting and enhancing the overall look and feel of the store by making use of lights, props, colours and graphics to visually display the collection/clothing line. Apart from a distinct individual sense of style, visual merchandisers also possess strong technical skills, interpersonal skills and an eye for detail. There is immense scope of employment for skilled professionals as visual merchandising is integral to Fashion Retailers, Department Stores, Malls, Museums, Galleries, Airports, Hotels and even Internet Shopping Portals.

Career Opportunities in Communication Design – Profiles

1. Print and Publication Design
2. Photography, Film and Animation
3. User Experience, User Interface Design and Interaction Design
4. Brand and Identity Design
5. Advertising and Event Design
6. Experience and New Media Design
7. Retail Exhibition and Museum Design
8. Design Research and Strategy
9. Design History and Criticism

Career Opportunities in Communication Design – Descriptions

Print and Publication Design
Print Design is considered to be a subset of graphic design. Publication Design is the strategic integration of text with images to support the content visually. Both Print and Publication design are intertwined and used to convey information through aesthetic designs that are printed and published. Publication design is wider in scope as it focuses on the design and production of small and large scale publications, both print and online. In a nutshell, Print Designers and Publication Designers are Graphic Designers who are experts at creating layouts that can be published. Publication Designers have rich experience in color schemes, typography, print, and online layouts.

Photography, Film and Animation
Communication Design also offers photography and media enthusiasts the opportunity to hone their skills and talent in Photography, Film / Theatre / Television industry. There are innumerable prospects for students to not just learn but also work with industry experts in the genre of photography, television, film or theatre.
Animation is the process of drawing, designing, sketching and preparing layouts of photographic sequences integrated in the multimedia and gaming products. Animation basically involves the use and management of still images to generate the illusion of movement.

User Experience, User Interface Design and Interaction Design
Communication Design also offers photography and media enthusiasts the opportunity to hone their skills and talent in Photography, Film / Theatre / Television industry. There are innumerable prospects for students to not just learn but also work with industry experts in the genre of photography, television, film or theatre.
Animation is the process of drawing, designing, sketching and preparing layouts of photographic sequences integrated in the multimedia and gaming products. Animation basically involves the use and management of still images to generate the illusion of movement.

Brand and Identity Design:
A solid brand makes a positive relationship among purchasers and a business, item or administration. Brand & Identity is significant in light of the fact that it enables people in general to recall an organization and its items and like utilizing them. The components used to make a brand can incorporate name, logo, slogan, shading, music or jingle, and the message or sentiments that the organization wishes to connect with itself. Building up a brand identity for an item or administration enables an organization to separate an offering from other comparable items in a similar classification, and to position the item or administration in respect to the present market.

Advertising and Event Design:
Advertising is a type of paid interaction with customers. Organizations use advertising to help make and spread their image just as to legitimately offer items and administrations to people in general on the loose. Redundancy of the organization’s message makes a nature with the brand displayed. Advertising is essential to organizations attempting to coordinate shopper conduct since it is a controlled and quantifiable technique for mass selling and correspondences.
Event Design or styling, on the other hand, refers to the process of incorporating aesthetic elements to support the theme or cause of the event. However, it has to be noted that Event Planners are not Event Designers or vice versa. Apart from the aesthetics of a particular event set up, event designers need to take care of the vibe and atmosphere of a specific event to an extent where that not only matches and represents the brand but also impresses attendees and marks a positive impact of the brand.

Experience and New Media Design:
Experience and New Media Design is an amalgamation of various structure trains that meet up to impart items, data, and thoughts over a scope of three-dimensional situations. The genre considers the exhibition from the perspective of communication design and fabrication that include the dominance of spatial planning, picture control, shading, lighting, and mixed media, and working information of structures and typography.

Retail, Exhibition and Museum Design:
Retail, Exhibition, and Museum Designers are experts who create installations and displays for large scale exhibitions, museums and galleries for example, huge open presentations, gatherings, public exhibitions and transitory showcases for organizations, historical centers, libraries, and workmanship displays. They create displays that complement the aesthetics of a given space.

Design Research or Strategy:
Design Thinking is a tool and Design Research and Strategy is a specialized field and a method of design thinking. A design researcher or strategist can be described as a cross between an academic researcher, and a classic design. Design researchers and strategists generate value also termed as a utility in some cases from the end user. They also gather cumulative human experiences and artifacts to be processed synthetically.

Design History and Criticism: One of the booming industries in Communication Design is Design History and Criticism. In response to the establishment of material culture, visual culture and art history, design history have had to incorporate criticism. It is the study of design and its various objects in their stylistic and historical contexts. Such as the design history and criticism, including the aesthetic, technical, social, cultural and political set up of the time.

Career Opportunities in Interior Architecture and Design – Profiles

• Interior Spatial Design
• Interior Styling and Experience Design
• Residential Design
• Institutional Design
• Retail Designing and Visual Merchandising
• Heritage Space Design
• Hospitality and recreation Design
• Exhibition Design
• Event Management and Design
• Set Design and Senography
• Interior Accessories and product Design
• 3D Visuation

Career Opportunities in Interior and Design – Profile Descriptions

Interior Spatial Design
Interior Spatial Designers are conceptual designers who are in charge of the format, plan, and adornment of multifaceted spaces. These designers require an imaginative flair and the business intuition essential for managing residential spaces and overseeing such projects. They need to keep in mind lighting, air flow, movement and other variables while designing the interiors.

Interior Styling and Experience Design
Interior Styling basically involves giving the space a make-over so that it appears aesthetically appealing. Interior stylists work closely with design professionals such as architects, suppliers, lighting and kitchen designers. they work on creating new colour schemes to suit a given space, add textures, optimise the layout, use materials to create aesthetic presence and create an environment that is easy to use by all occupants.
An Experience Designer works on designing products, services, processes, events and environments. The Experience Designer is an expert who creates installations and displays for large scale exhibitions, for example, huge open presentations, gatherings, public exhibitions, transitory showcases for organizations, historical centers, libraries and workmanship displays.

Residential Design
Residential Designing is the art of creating functional and aesthetic living spaces. Architects design the structure whereas residential space designers take care of the aesthetics of a residential space. These designers possess an artistic flair as well as the business awareness required for planning interior spaces.

Institutional Design
Institutional Designers work on providing customized plans and schemes for spaces such as engineering sectors, set designs, scene structure, administrative structures and craft sectors. It centers on the fundamentals of addressing the area between an inside and outside of a building as well as looks at the worth of cross-over or common zones in both public and private sector buildings

Retail Design and Visual Merchandising
A Retail Designer works on the improvement of interior spaces utilized for business purposes. A Retail Designer’s work can include sketching designs manually or via CAD (Computer-aided design), determining the colour, detail and balance of the design, updated with latest trends in the field of commercial space (as they keep changing), managing project requirements with keen knowledge on strategic planning, accounting and marketing.

Visual Merchandising is intertwined with retail space designing wherein professionals develop floor plans and 3D displays in an aesthetic manner to maximize sales. Visual merchandisers work on creating eye-catching product displays, store layouts and design.

Heritage Space Design
Heritage space designers work on a rich tapestry of tangible and intangible natural and cultural heritage designs. This also involves co-creation of local community spaces while nurturing the values of existing cultural landscapes. Heritage Space Designing is driven towards exploring new tools to manage and preserve heritage sites and their surroundings.

Hospitality and Recreation Design
The design of hospitality and recreational spaces are different and unique. Designer in this sector tends to work on offering unique solutions to hospitality and recreational areas. The designers take care of the fact that the sectors designed offers pleasurable response to the physical, emotional and intellectual atmosphere.

Exhibition Design
Exhibition Designers work on creating capacity optimized for displays, installations and other prerequisites of  exhibitions. An Experience Designer’s  work can include:

• Showcasing their thoughts as representations, scale plans, PC produced visuals and models
• Talking about their thoughts with customers.
• Directing the development of the segments (for the most part in workshops) and gathering and establishment at the show setting in small scale organisations
• Dealing with requests for provisions.
• Liaising with specialized masters, for example lighting experts.
• Comprehension and translating the right materials and costs associated with the execution of the plan.
• Making enormous organization fine art for settings and stand segments.
• Planning vector based work of art for convenient shows, for example popup stands.
• Performing and delivering as per the deadlines.

Event Management and Design
Event Management is the application of project management to the creation and development of large-scale events such as concerts, conventions, formal parties, conferences, festivals, ceremonies, trade shows etc. Event designing also known as event styling is understood as the process of incorporating aesthetic elements to suit the theme of a specific event.

Set Design and Scenography
A set designer and scenographer is responsible for visualizing, structuring and making the sets, designing the look and feel of theatres, movies and TV programs.
The job includes working with executives, makers, outfit originators and different individuals from staff. It also includes integrating the pre-requisites such as script, research budget, and locations available to develop design, selecting furniture, pictures, lamps, draperies, rugs etc for authenticity, decorative quality and appearance. For this they would be required to confer with heads of production and direction to present their design ideas, establish schedules, and organise budgets. They work would culminate in directing and coordinating set construction, erection, and decoration activities to ensure conformance to design, schedules and budget requirements.

Interior Accessories and Products Design
A set designer and scenographer is responsible for visualizing, structuring and making the sets, designing the look and feel of theatres, movies and TV programs.
The job includes working with executives, makers, outfit originators and different individuals from staff. It also includes integrating the pre-requisites such as script, research budget, and locations available to develop design, selecting furniture, pictures, lamps, draperies, rugs etc for authenticity, decorative quality and appearance. For this they would be required to confer with heads of production and direction to present their design ideas, establish schedules, and organise budgets. They work would culminate in directing and coordinating set construction, erection, and decoration activities to ensure conformance to design, schedules and budget requirements.

3D Visualization
3D Visualization also known as 3D rendering, 3D graphics and Computer Generated Imagery (CGI) refers to the process through which graphical content is created using 3D software. The technology has become mainstream over the decades and has also evolved to be one of the most feasible options for producing top-notch digital content. 3D Visualization is enormously helpful to the client and enables decision making.

Careers Opportunities in Fashion Business Management – Profiles

• Fashion Merchandiser
• Fashion Buyer
• Fashion Marketing
• Product Manager
• Retail Store Manager
• Visual Merchandiser

Career Opportunities in Fashion Business Management – Profile Descriptions

Fashion Merchandiser
Fashion Merchandising is the investigation of style patterns to decide marketing procedure for a retail location or design item supplier. It’s an energizing field that requires both an instinct for design patterns and a skilful comprehension of fashion trends.

Fashion Buyer
Being a Fashion Buyer is one of the most sought after professions in design. Behind the charming picture of a purchaser who is venturing to the far corners of the planet to choose the most recent pieces off style week runways is a professional that requires a range of abilities to be fruitful. The Fashion Buyer is exclusively in-charge of choosing and requesting what is sold in stores to guarantee most benefits. In this demanding career, one should be always be pattern spotting, have a solid marketing prudence and be an incredible communicator

Fashion Marketing
Fashion Marketing is the management of specific advertising promotions and campaigns to sell fashion products and brands. Fashion Marketing professionals wear numerous hats and are involved in many activities like market research, media planning, product display, branding, photography, ad creative etc. Following are some of the key responsibilities of a Fashion Marketing professional:

• Brand Design & Development
• Market Research & Analysis
• Developing & Managing Advertising Campaigns
• Pricing & Distribution

Product Manager
Product Management role entails sales, support, operations, and marketing. A product management team is responsible for implementing strategy, roadmap while featuring definition for that product or line of products. It is the end-to-end process of marketing and developing products through their lifecycle.

Retail/Store Manager
Retail Managers are mostly responsible for the day-to-day operations of a retail store. They are responsible for the overall functioning of the store. Retail Management is one of the booming industries in the field of Fashion Business Management.

Visual Merchandiser
Visual Merchandising is one of the most popular professions. Visual merchandisers make use of their design skills to promote the brand, products and services of retail businesses. They are responsible for creating eye-catching product displays, store designs and layouts to entice consumers while encouraging them to buy their products.

Infrastructure and Facilities

The infrastructure at IIAD covers 75,000 sq ft and has been designed keeping in mind the essence and philosophy of the institute. IIAD offers a wide range of facilities to the students  such as:

• State-of-the-art infrastructure
• Integrated Studios
• Material Lab
• Digital Resource Centres
• Learning Resource Centre
• Photography Lab
• Auditorium
• Recreational Lounge
• Open Cafeteria
• Art Shop
• Print Shop
• Centralised AC
• WiFi

Internships and Placements

IIAD encourages students to explore internship opportunities throughout the duration of their chosen programme. In fact, students in the third year (Level 5) are required to mandatorily complete a Career Building Internship of 16 weeks duration, at the end of which they are awarded credits based on their performance.

A dedicated placement cell works to bridge the aspirations of a student and the needs of the industry. They support students to prepare for placements through mock-interviews, one-on-one counselling and by organising workshops in portfolio development, CV writing and interview skills. They provide various opportunities for internships and placements aligned to each student’s specific forte/area of interest related to the industry.

IIAD has a dedicated internship and placement network that works as a crucial interface between the students and the industry. Here are some of the companies / studios that our students have been associated with:

Fashion Design:

1. Eka
2. Mae
3. Biba
4. Pero
5. Levi’s
6. Indigen
7. Ashima Leena
8. Nitin Bal Chauhan
9. Hemant & Nandita
10. 11.11/eleven eleven
11. CTA Apparel
12. Swati Kalsi
13. Akaaro
14. Peeli Dori
15. Opera Global Pvt Ltd.
16. Madura Fashion & Lifestyle
17. Antaragini
18. Prapun
19. Kanika Manchanda
20. Kashmiri Karkhana
21. Gavin Miguel

Communication Design:

1. Ways
2. Animal
3. Studio Fry
4. Maple Bear
5. Purple Turtle
6. Ogilvy & Mather
7. Design Dimensions
8. Desruption Digital
9. Prasun Mazumdar Design
10. Hashtag 147
11. The Beehive India
12. Techugo
13. Deyor
14. Seconde Casa
15. Internshala
16. NDTV
17. Devi Art Foundation
18. NCBS, Bangalore
19. Indian August
20. Mokuzai Studios
21. The Gulf Marcom, Bahrain

Interior Architecture and Design:

1. YWalls
2. Dronah Foundation
3. Chromed
4. Mad Design
5. Grey ink Studio
6. NA + P Architects
7. Ultra Confidential
8. House of Heirloom
9. MMoser Associates
10. Hitesh Katiyar Architects
11. Sacred Groves
12. RMDK
13. Plumb Design
14. The Wedding Design Company
15. Madeleine Home London

Contact IIAD

Indian Institute of Art and Design (IIAD)
B-26, Okhla Phase 1, New Delhi – 110020.
T: +91141380000
M: +919871383633
E:  [email protected]

Follow Us on Social Media
Facebook: https://www.facebook.com/iiad.design.school/
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Twitter: https://twitter.com/iiad_design
Pinterest: https://in.pinterest.com/iiad_design/
LinkedIn: https://www.linkedin.com/company/indian-institute-of-art-and-design/

Testimonials

I take pride in being an IIADian as it has helped me transform as a designer. Our faculty challenges and inspires us each day to explore our creativity by making optimum use of the resources provided to us by the institute. Being a successful fashion designer demands hard work, sensitivity, dedication, knowledge and passion for the craft and IIAD leaves no stone unturned in helping me inch closer to my dream!

Mahima Sharma
B.A. (Hons.) Fashion Design
Class of 2019

We have a vibrant campus with expansive studios and workspaces that create the perfect ambience for triggering and nurturing creativity. The moment you step into the campus, you are engulfed with a sheath of warmth and happiness with students brimming with the urge to learn. The faculty at IIAD is the most impressive team of experienced mentors who are passionately driven towards moulding us ‘aspiring designers’ into fine artists!

Nikita Sharma
B.A. (Hons.) Communication Design
Class of 2019

It’s very easy to get into a college but very difficult to get into one that suits you. IIAD gives me all the support I need to develop into a well-rounded individual and designer. I am proud to have such awesome faculty who help us in and out of the college. I am an outstation student but the the exposure and care that I got here have taken made me to another level as an aspiring designer. I love my college and feel like this journey should never end.

Abhinav Narayanan
B.A. (Hons.) Interior Architecture & Design
Class of 2019

IIAD has helped me appreciate our Indian culture and its contribution to global fashion. The institute’s pedagogy focuses on incorporating reflections from our inner self and immediate environment into our individual creations. The carefully designed studio spaces, furniture, lighting and equipment provide us the perfect ambience to create & design.

Aditi Ghosh
B.A. (Hons.) Fashion Design
Class of 2019

Being at IIAD is nothing short of a dream come true for me. The practical and hands-on approach ensures that I retain the principles of design for life taught to us through fun and interesting briefs. Everybody right from the faculty to the administrative staff is extremely cooperative and understanding. They all help in creating a positively competitive atmosphere that is essential in a design institute. I love it here!

Ayush Narsinghpurkar
B.A. (Hons.) Communication Design
Class of 2019

IIAD is a great institution to pursue higher education in design. The courses offered here are facilitated through studio-based research-led practice. The institute offers excellent infrastructure and facilities that are amongst the very best in the country. With latest equipment to work with, this institution provides huge spaces to facilitate multidisciplinary collaboration. It is a self-sufficient design institute comprising everything that art and design students would ever require.

Vanya Verma
B.A. (Hons.) Interior Architecture & Design
Class of 2019