Pahal Design


IMS-Design & Innovation Academy was established in the year 2005 as the Academy of Fashion & Jewellery Design, with an objective of providing design education. Over a period of time the Academy has evolved and matured as an institute sustaining multiple design specializations like fashion, textiles, jewellery, interior, multimedia & animation as well as retail management. DIA is now poised to become as one of the best design institutes in India comparable internationally. DIA’s perspective is global, as reflected in the international scenario and diversity of the entire community. Our students come from various background and nationalitie. We recognize that a high level of diversity necessities a flexible and practical approach to learning. Our flexible schedule enables students to expedite their academic progress and can also help working professionals to complete their education without interrupting their career.


IMS-Design & Innovation Academy, established in Noida, NCR has topped ten years as an outstanding Design Institute. The Design school is a premier venture of the IMS Education Society, its Academic advisors being current faculty of NID Ahmedabad, IIM Ahmedabad and MICA

DIA awards dual certification, a Bachelor’s Degree recognised by UGC and a Higher National Diploma by Pearson Education, UK. Courses culminate in a graduating show. Associated with the Indian Design Association, IFFTI and overseas institutes, DIA encourages its students to go beyond the course curriculum and participate in design competitions, exhibitions, events, conferences, seminars, research projects and student exchange programmes.

Qualified and experienced faculty, an exclusive campus, infrastructure and laboratories that meet International standards, supported by an extensive syllabus offer students a holistic design education. Meritorious students are further motivated and exclusively trained through the Scholar programme to realise their creative aspirations. The Incu-bay, or Incubator, at DIA encourages students to pursue entrepreneurial ventures through a comprehensive business support programme.

Global Collaborations

LTD Nagold, Germany
LTD Nagold, Germany is one of the best institutes in the field of Fashion and Retail Management. IMS DIA is associated for Faculty Exchange, Scholars Exchange, Student Exchange, Educational Extensions and Research Materials

ESMOD International Fashion School, Paris
The world’s first institution to teach Fashion.Our students participated in the summer programmes of IED Milan and Istituto Marangoni Italy.

The University of Lincoln
DIA is the key Indian partner of the University of Lincoln’s College of Arts. Together we are establishing staff and student exchanges and visits as well as offering progression to those studying at either institution

DIA Award

Highlight: DIA offers dual certification along with degree courses in all the disciplines. DIA grants a diploma of 2.5 years in all disciplines called DIA Award to its students. Under DIA Award the students work in close association with the industry and the curriculum is industry centric. It enables them to be involved in live projects with the industry and gives them tremendous exposure of the industry. It encourages a self-directed approach, experiential learning.

DIA Award is most sought after and gets you that coveted opportunity because of its value in the market. The value comes from the high standard of academics where a student learns and grows in an environment of freedom and develops core values of excellence, creativity, individuality, attitude, accountability, team work and an entrepreneurial spirit. Hence, we have integrated the DIA Award with our DEGREE courses and HND courses in all disciplines of design offered at DIA


The Best way to get something done is to begin!!

DIA conducts a very intensive and extensive Foundation course for its students.

As the name indicates, Foundation Studies provide the basic and most critical inputs for design education. Foundation is common to all the specialized fields taught at DIA.

Course Capsule

Salient features 

About Incubay

About Incubay is a collaborative programme designed to help students to succeed as new startups. Incu-Bay helps student entrepreneurs solve some of the problems commonly associated with running a startup by providing workspace, seed funding, mentoring, and training. It is a facility designed to assist business ideas from the students to become established and profitable during the startup phase.

Scholar Program

For those who live in the past, there is no future.

If you take no part in design of your future, it will be designed for you by other”- Edward de Bono.
This hands-on innovative program is carefully designed to help the students to unlock their potential, grow and develop new knowledge and skills for success in workforce and for aspiring career paths. It aspires to provide a holistic learning environment that will nurture all aspects of the Scholars personality and inculcate strong entrepreneurial skills.

A Supportive learning community, consisting of academic and nonacdemic subject experts as well as professionals and entrepreneurs has been especially created to complement academic learning, handhold and mentor the Scholars.
In the rapidly changing environment we are now experiencing students need open minds to deal with many difficult problems they encounter. Given these considerations, Scholars program will encourage inquisitiveness, exploration, questioning and a willing to develop new approaches to problems through mind expanding experiences.

Experiential learning through various engaging, progressive co-curricular activities and live projects designed to reinforce learning have also been incorporated into this course. These activities will be conducted in an open learning environment both inside and outside the classroom.

Inside-the-classroom activities will promote greater understanding of what has been learned and where and how to use that knowledge. These include:

Outside-the-classroom events will promote discovery learning and encourage Scholar to do something with their talent. These may include:


Fashion Design

Internships & Placements: Gaurav Gupta, GAP, Impulse, Forever 21, Namrata Joshipura, Shantanu and Nikhil, Orient Craft, Raakesh Agarwal, Nikki Mahajan, Arun and Varun, Raisons, Liganova, Urban India- buying house, Shahi Exports, Varun Bhal

Interior Design

Internships & Placements: Regent Lighting, Good Homes, Hackers & Kitchen, Home Décor, Raheja Continental, Lemon Tree Hotels

Interactive Animation & Graphics

Internships & Placements: CNN / IBN, Skoop woop, Pulp Strategy,XENTRIX Studios, Bala ji Telefilm, Dentsu Communication, Splits villa, 3d Artist with Mobil Game, Rockstar Games (Bangalore), Equilibrium Films  Delhi, Home Shop 18, Arun Design Studio Noida, V SPARK Communication, Graphic Design Studio.

Jewellery Design

Internships & Placements : PC Jewellers, Gitanjili, Amrapali, ACPL – Agra Chains Pvt Ltd, Krishna Beads Industries, Shajuki Exports, Eurostar, Aparna Diamonds, Haryana Jewellers Pvt. Ltd, Sterling Ornaments, Mine of Design, Mirari, Fab India, Signature by Sujit Bajaj

Students with their Own Brands: Gioielli by Parneet Thukral, La Differencia by Simran Chhabra, Amuktika by Ananya Bains

Jewellery Design

Course Highlights

  • Live Industry Projects with PC Jewellers, Delhi and Indoro, Pune.
  • Live Design Projects with Designers like Ashok K Aggarwal and Brand Subahanshi Ornamntals.
  • Gradution Projects with Surkhab Exports, Noida , Twishq, Delhi , Hariprasad Gopikrishan Jewellers,
    Delhi , Ark Multi Creations, Ghaziabad and Sterling Ornamentals, Noida.
  • Module Study at Jaipur- JJ Show and Market.
  • Diamond Grading and Gemology with PC Jewellers in their Labs.
  • CAD Module at PC Jewellers.
  • Inhouse Design Development for Surkhab Exports.
In-House Workshops

  • Workshop on Casting
  • Workshop in Metal Etching
  • Workshop on Enamelling and Kundan
  • Material and Accessory Workshop

Fashion Design

Course Highlights

  • Participation in Events like The Indian Fashion Week.
  • Live project by Incubator for Fashion Design Students.
  • Active participation in exhibition and design events.
  • Collaborative students projects with students from Hudders Field University, United Kingdom.
In-House Workshops

  • Workshop on Creative Draping
  • Workshop on Dart Manipulation
  • Workshop on Laser Cutting
  • Workshop on Fashion Stylized Illustrations
  • Workshop on Styling

Interior Design

Course Highlights

  • Graduating Projects with Scoop Holdings, Horizon Unlimited, Infinite Solutions-
    Kitchen, Oslo Kitchen & Wardrobes
  • Tarun Thaliani is venturing into interiors- Oir students is working on the villa in Goa.
  • Live Projects with Design (Sonali Bhagwati) and Surkhab Exports, Noida
  • Association with Indian Institute of Interior Design (IIAD)
  • Association with Indian Design Association.
In-House Workshops

  • Workshop by ‘Computer Numeral Control’ to give an exposure of the machines.
  • Workshop by Asian Paints on Colours
  • Industrial Talk by Proffessionals like Ashish Wagh.

Interactive Animation and Graphics

Course Highlights

  • Live projects by Industry Experts
  • Visit to News channels and Industry
  • Visit to Kyoorius Design Yatra
  • Participation in various national competitions
In-House Workshops

  • Motion Graphics workshop (by Industry Experts)
  • Workshop on 3rd Game Modeling (by Industry Experts)
  • Workshop on Video Editing  (by Industry Experts)
  • Workshop on VFX (by Industry Experts)
  • Workshop on Film Design (by Industry Experts)

Textile Design

Course Highlights

  • Emeritus Professor Tim Moscovitch as special mentor for Textile Design students
  • Textile Design conceptualized as relevant to the digital era industrial revolution
  • Participation in Fashion, Accessories and space design events, exhibitions
    and competitions
In-House Workshops

  • Textile Art
  • Textile Crafts
  • Textile installations

Academic Courses Offered at DIA

Regular Courses

S.No Course Duration
1 Bachelor of Fine Arts (Fashion)  4 years
Diploma in Fashion Design (DIA)
2 Bachelor of Fine Arts (Textile)  4 years
 Diploma in Textile Design (DIA)
3 Bachelor of Fine Arts (Applied)  4 years
 Diploma in Interactive Animation & Graphic Design (DIA)
4 Bachelor of Fine Arts (Applied)  4 years
Diploma in Jewellery & Lifestyle Design (DIA)
5 Bachelor of Fine Arts (Applied)  4 years
Diploma in Interior Design (DIA)

Diploma Courses

Department Course Name Duration Fees
Sem I/
Sem II/
Sem III/
Sem IV/
FASHION  Styling 2 years/ 4 semesters/ 6 hrs per day
15 weeks/semester, 5 days / week
Rs.50,000/ Styling &
Fashion Styling
Styling Spaces
Animation &
Graphic Design
Communication &
2 years/ 4 semesters/ 6 hrs per day
15 weeks/semester, 5 days / week
Rs.50,000/ Fashion
Fashion Branding
Interiors Thematic Spatial
2 years/ 4 semesters/ 6 hrs per day 
15 weeks/semester, 5 days / week
Rs.50,000/ Visualising
Space Design – Events
Set Design
Exhibition design
Jewellery Jewellery Retail
2 years/ 4 semesters/ 6 hrs per day
15 weeks/semester, 5 days / week
Rs.30,000/ Jewellery
Jewellery Retail
Retail Mgt
Business Mgt

HND (Higher National Diploma) Description Certification Specialisation Fee per Semester
1 B5HND – Art and Design 2 yr Diploma leading to an International Degree in 3rd yr Fashion Design Rs. 1,50,000/
2 B5HND – Art and Design 2 yr Diploma leading to an International Degree in 3rd yr Interior Design Rs. 1,50,000/
3 B5HND – Art and Design 2 yr Diploma leading to an International Degree in 3rd yr Interactive Animation & Graphic Design Rs. 1,50,000/
4 B5HND – Art and Design 2 yr Diploma leading to an International Degree in 3rd yr Jewellery Design Rs. 1,50,000/

How to Apply

Prospectus alongwith the Application form can be obtained for Rs. 500/- by cash from the Academy or by post enclosing a Demand Draft of Rs. 600/- in favour of Design & Innovation Academy, payable at Noida. The request for prospectus should be addressed to:

IMS DIA: Design Innovation Academy

Campus : A-8B, DIA Building,IMS Campus Sector-62,Noida, U.P. 201303 India
Phone : +91-120-4097100
Fax : +91-120-4097107
Email :

The Application form for graduate admissions, post-graduate admissions and diploma admissions can also be downloaded from our website and filled in form must be accompanied by a crossed demand draft of Rs. 600/-.

All eligible candidates will have to undergo an Entrance Examination at DIA, Campus Noida which comprises of a written test and personal interview.

Fee Structure
The selected candidates will be required to submit the fee at the time of admission and before the commencement of the programme. Please note that the selected candidates will be allowed to join the programme only after he/she has deposited the full fee of the first semester.